Packaging is extensively used in our every day lives, on items such as ice creams, chocolates, chips packets, beverage etc. The major use for packaging is to protect the materials, but packaging also give us information about the products, the ingredients used to prepare it, show's company trademark and address etc.
In all over world the packers merge important role with every industry. Packers includes making of wrappers, covers, Bottling, labels, Plastic Pouch etc. Today there is a large market for packaging jobs. It provides attractive and strong design package to company.
The purposes of packaging and package labels
Packaging and package labeling have several objectives:
Physical Protection - The objects enclosed in the package may require protection from, among other things, Shock (mechanics), vibration, compression, temperature etc. Also Protect from oxygen, water vapor, dust etc. Information on how to use, reuse, reclose, sale, open, transports, recycle, dispose, distribution, handling and display.
For Marketing it can be used by marketers to attract and encourage regular buyers to acquire the product. Package design has been an important and continually developing business for many of years.